Jump to a section:
- Roles and Work Environment
- Skills and Training
- Industry Timeline
- Find Opportunities
- Applying and Interviewing
- Additional Industry Resources
Roles and Work Environment
Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services; these roles include social media, public relations, account executives, web, SEO, event planning and email marketing.While some of these roles are found within the “client-side” or company/brand, there are also opportunities through the “agency-side” in companies that specialize in providing advertising and marketing solutions. Many of these business-related functions involve analysis of data and tracking.
Examples of Advertising and Marketing Jobs:
- Account Executive
- Creative Director
- Production Assistant
- Graphic Designer
- Digital Analyst
- Media Buyer
Below are some additional resources to find opportunities:
- AdAge Talent Works
- Advertising Crossing
- Media Bistro
- PR Crossing
- PR Week
- Marketing Jobs
- PR News Wire
Skills and Training
- Data analytics
- Business Management
Unlike finance or consulting, marketing firms and companies that hire for this function are more likely to hire throughout the year. There are some internships and entry-level cohort programs that may have set deadlines in the fall, but the majority of positions will be posted from December through April. Keep in mind that most employers in this industry will also hire based upon vacancy, so there could be positions available after graduation, as well.
Handshake is a good resource for finding entry-level roles in marketing. You may even find a variety of student jobs connected to this industry to help build your skill set. The groups and resources below will also help when you begin targeting your search.
- Advertising and Marketing Association at UVA
- Alpha Kappa Psi
- Business Ethics Society
- Future Business Leaders of America
- HackCville (specifically CONVERT)
- Sports Business Society
- Women's Business Forum at McIntire
- UVA Promotions Class
Applying and Interviewing
Resumes and Cover Letters
First impressions are critical in the job search. Developing and executing the best documents possible will help to ensure that you put your best foot forward and increase the likelihood of progressing to an interview. Make sure to check out the Resumes and Cover Letters sections of the website for helpful advice and sample resumes and cover letters.
If you have never interviewed before, make sure to check out the Interviewing section of our website. Log on to Handshake to schedule a mock behavioral interview with a career counselor for practice. Follow-up after every interview with a thank you email or letter.
Most interviews will contain some mixture of questions about your past experiences (resume-based) and your ability to handle typical workplace situations (behavioral). For full-time positions, depending on the size of the organization, you should expect to start with a 20-30 minute phone or Skype screening interview, then a longer Skype or in-person final interview.
Advertising and Public Relations Interviews
When preparing for an interview in the Marketing, Advertising and PR fields, keep these tips in mind:
- Research a firm's recent campaigns and awards. Check out PRSA and Bulldog Reporter to get started.
- Speak with alumni at the companies you are interested in. Check out LinkedIn to find alumni.
- Prepare insightful questions regarding the challenges and potential competitors for that company.
- Don't be influenced by the finance and consulting timelines - advertising, marketing and PR often recruit in the spring.
- Consider your online presence as this could be advantageous for your candidacy.
Portfolios and Online Presence:
There are a variety of tools to help you promote your personal or artistic brand. Because they're so readily available, many employers have come to expect applicants to have their work (writing, design work, blog posts) presented somewhere online. If you take the opportunity to create a portfolio or website before you submit, you won't be defined by what can be found in a Google search.
- Behance and PortfolioBox host online portfolios in a variety of industries and locations and have interactive community elements
- LinkedIn provides a platform for presenting your entire work history and allows you to promote your personal website, news articles, images, and slideshows
- SquareSpace, Wix and Weebly offer free tools to build a custom website
- Clippings.me (writing)
- SoundCloud (music/recorded sound)
Promoting & Selling Your Work
Producing a creative piece you want to market and / or sell is an incredible accomplishment, and something to celebrate. There are numerous methods of promoting your work, most of which correlate to both your piece and your goal for it. Below are a few ways to publicize you and your product.
Additional Industry Resources
Blogs and Industry Research
- Vault Guides (accessible via Handshake)
- Advertising Age
- Hootsuite Blog
- Fast Company