Improve Your LinkedIn Profile with VMock

LinkedIn Profile

LinkedIn can be an invaluable networking tool. Your public profile is part resumé, business card, and personal introduction. VMock's new Aspire tool helps you strengthen your LinkedIn profile by giving you instant suggestions to improve your key profile elements.  It also provides a skills gap analysis and recommendations and even analytics to strengthen the search engine ranking for your profile!  

What is LinkedIn? 

"LinkedIn is the largest business-oriented networking website geared specifically toward professionals. It has over 500 million members, in over 200 countries. A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of without the help of social media." - 7 Benefits of using LinkedIn, LinkedIn 

Why should I have a LinkedIn profile? 

According to LinkedIn,"93% of recruiters use LinkedIn to research and recruit candidates. LinkedIn allows you to have an online personal brand which makes you visible to key decision makers and recruiters. This means when your name is put into a search engine such as Google, you have an online personal brand and you are appearing in search results. It’s for this reason you need to make sure you treat your LinkedIn profile in a similar way to your resume/CV and you ensure what is on the profile is selling you in the best way possible." - 7 Benefits of using LinkedIn, LinkedIn

"Over the past decade, LinkedIn has become an essential personal branding tool. It has never been more important to build and maintain a stellar LinkedIn profile. The virtual professional network has morphed from an online resume and networking site to a comprehensive personal branding resource." - 9 Reasons Why You Must Update Your LinkedIn Profile Today, Forbes 

Getting Started 

1. Login into VMock using your UVA Netbage account.

2. Upload your full LinkedIn profile: Click ‘Go to LinkedIn’ profile -> Click ‘More’ and then ‘Save to PDF’ -> Upload your profile PDF

3. Once you upload your PDF the system will review or "process" your profile. Analyzing over 100 parameters and running 5 AI engines to benchmark your profile and determine its strength.

4. The system will then give you a general overview of your profile's strength based on your content, skills, and visibility. It will also give you feedback on each section of your profile (summary, experience, personal info, headline, and education). The final review is the skills gap snapshot of items you may want to consider adding or working toward.  

More to Explore

Schedule a virtual or phone appointment through Handshake, or by calling the UVA Career Center at 434-924-8900 M-F from 8am-5pm.

Connect with alumni for insights about the process of choosing and starting a career in their specific field. 

Database of employers for students and recent grads. UVA Students have exclusive paid access through Handshake.