Foundations of Business Strategy

About this Course

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple. Enroll now for free on Coursera

Instructors: Michael Lenox, Senior Associate Dean, and Chief Strategy Officer, UVA Darden School of Business and Jared Harris, Samuel L. Slover Research Chair in Business Administration UVA Darden School of Business

What You’ll Learn

  • How to use the SWOT, competitor, and environmental analysis tools
  • How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
  • How to complete a capabilities analysis and how to use this analysis to guide decision making
  • How to analyze the advantages and disadvantages of four generic competitive positions

Skills You’ll Gain

  • Capabilities Analysis
  • Business Strategy
  • Competitive Position
  • Strategic Analysis
  • Industry Structure

Syllabus - What you will learn from this course

Week 1: Introduction to Strategic Analysis

Week 2: Analyzing Industry Structure

Week 3: Analyzing Firm Capabilities

Week 4: Determining Competitive Position

Week 5: Final Assignment

Approximate Completion Time: 15 hours to complete (Suggested: 4 weeks of study, 2-5 hours per week).  Enroll now for free on Coursera

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