About this Course
Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First, we discuss the pace of change and the imperative it creates for businesses. Next, we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology. By the end of this course, you'll be able to: --describe the underlying economics of innovation, technology, and market disruptions --weigh the pros and cons of current digital technologies driving advancement --utilize BCG's digital transformation framework as a "how-to" for digitizing your organization. Enroll now for free on Coursera.
Instructors:
Michael Lenox, Senior Associate Dean and Chief Strategy Officer, UVA Darden School of Business
Sonja Rueger, Project Leader, Boston Consulting Group
Amane Dannouni, Principal at Boston Consulting Group, Singapore
Ching Fong Ong, Senior Partner and Managing Director, Boston Consulting Group
What You’ll Learn
- The underlying economics of innovation, technology, and market disruptions
- The pros and cons of current digital technologies driving advancement
- How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Skills You’ll Gain
- Technology Disruption
- Competitive Lifecycle
- Strategic Management
- Digital Trends
- Digital Strategy
Syllabus
Week 1: How Technology Changes Business
Week 2: The Mechanics of Disruption
Week 3: Digital Trends Past and Future
Week 4: Your Path to Digital Transformation
Approximate Completion Time: 12 hours to complete (Suggested: 4 weeks of study, 2-3hours/week). Enroll now for free on Coursera.
