Digital Transformation

About this Course

Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First, we discuss the pace of change and the imperative it creates for businesses. Next, we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology. By the end of this course, you'll be able to: --describe the underlying economics of innovation, technology, and market disruptions --weigh the pros and cons of current digital technologies driving advancement --utilize BCG's digital transformation framework as a "how-to" for digitizing your organization. Enroll now for free on Coursera

Instructors:

Michael Lenox, Senior Associate Dean and Chief Strategy Officer, UVA Darden School of Business

Sonja Rueger, Project Leader, Boston Consulting Group

Amane Dannouni, Principal at Boston Consulting Group, Singapore

Ching Fong Ong, Senior Partner and Managing Director, Boston Consulting Group

What You’ll Learn

  • The underlying economics of innovation, technology, and market disruptions
  • The pros and cons of current digital technologies driving advancement
  • How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

Skills You’ll Gain

  • ​​​​Technology Disruption
  • Competitive Lifecycle
  • Strategic Management
  • Digital Trends
  • Digital Strategy

Syllabus 

Week 1: How Technology Changes Business

Week 2: The Mechanics of Disruption

Week 3: Digital Trends Past and Future

Week 4: Your Path to Digital Transformation

Approximate Completion Time: 12 hours to complete (Suggested: 4 weeks of study, 2-3hours/week). Enroll now for free on Coursera

More to Explore

Download industry guides in consulting, finance, marketing/PR, healthcare, media, and more.

Drop-In Hours: Wed & Fri, 1-5p Newcomb 170

Counselors: Cathryn DavisKyle Hodges; ...

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